The British Antique Dealers Association (BADA) is partnering with the Palm Beach Show Group and creating a dedicated pavilion of BADA dealers at the New York Art, Antique and Jewellery Show in November.
BADA says the initiative is in response to the UK’s vote to leave the EU and its concentrated campaign to support members and help develop new market opportunities. Participating BADA Dealers will individually benefit from forming a key aspect of the show’s presentation on the show floor as well as from show marketing, communication, promotion and advertising.
BADA CEO Marco Forgione said: “Since the Referendum result was announced, BADA has been actively engaged in developing strategies, campaigns and clear business opportunities for our members. With the change in the value of the pound against the dollar, now is the time for us to create new opportunities for BADA members in the U.S. markets.
He continued, “Our partnership with the New York Art, Antique and Jewellery Fair positions BADA dealers at the heart of a high value art and antique market, and the creation of the BADA Pavilion allows us to significantly increase the marketing and advertising for all BADA participants.”
Scott Diament, the President and CEO of the Palm Beach Show Group, said, “The New York Art, Antique & Jewelry Show is proud to partner with BADA in bringing together an elite group of international dealers under one roof to New York City. We are eager to enhance the European-inspired component with the addition of a dedicated selection of BADA participants.”